Avonis

A professional photographer was engaged to produce appropriate pictures to present the Rose & Partner LLP practice in an appropriately professional light. 

Following the development of the new Corporate Design, pictures were taken of 10 individuals in 2 different settings in a single day.

 The selected pictures are presented on the website in a slideshow and act as a magnet for visitors on the site´s landing page. The pictures also add a personal touch to the website´s „Team“ page. 

Rose & Partner LLP, as part of their restructuring from a „GmbH“ ( German Limited Company ) to a Limited Liability Partnership, revamped their corporate design and needed a new representative website to reflect this development. A website redesign, improving communication with their target audience and emphasising the expertise available in the practice, was deemed to be the appropriate solution. 

For recreating the corporate design we were in the comfortable situation to change all required components like colourfulness, picture language etc. for the new design. Merely the new name ROSE & PARTNER LLP. should stay the same. Our motto then was: Revolution instead of evolution.

Three very different approaches were developed from » slight modifications « to » very courageously renewed «, and they were introduced to the partners of the company for their later choice. At the same time the installation was put on to the web site. It was agreed with the customer from the gebinning that the complete technical realization was to be done with the open-source software TYPO3.

The client provided us with a comprehensive brief to develop the new corporate design effectively without any restrictions  except the proviso that the name, ROSE & PARTNER LLP, couldn´t be altered.  The project was therefore a case of „Revolution, not Evolution“! 

Three designs were prepared, ranging from „slightly modified“ to „a completely new look“. These were then presented to the partners. The use of the open source CMS, TYPO3, for the technical implementation of the new website, was agreed upon prior to the project starting.

The Result

 

The new Corporate Design creates a bold yet modern impression, radiating a sense of ease, based on the high white content. The integration of the spear in the newly developed brand underlines the practice´s basic philosophy – proponents of justice. The new corporate design was elegantly included in the website relaunch. The new website provides an optimised usabilility and simplified access to relevant details which should increase visitor numbers and improve communication with potential as well as existing clients. 

 

Website : www.rosepartner.de