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Björn Maximilian Gottowik
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The Challenge

The Wagner Group is the worldwide market leader in surface coating technology. Titan Tools Inc, which is part of the Wagner Group of companies, services the US and Canadian markets.  Its comprehensive dealer and partner networks supply an extensive range of high quality products combined with excellent service for industrial customers. The new look website should enhance the existing web presence by facilitating better access to the company´s products, projects, dealers and the company itself. The key project aims included ensuring usability across all mobile devices as well as the introduction of comprehensive help functionality. 

The Solution

The design for the new website, which reflects the corporate identity, was completed following extensive discussions regarding modifications to the information architecture. The concept of responsive design was key to the strategy to ensure that all websites could also be viewed on mobile devices. The use of a wide range of functions and complex features ensured that the new website reflects the professionality of Titan Tools. The use of exclusive features such as the so-called faceted search ( or guided search ) in the download centre or the map function with an integrated local search / localization feature, distinguishes the new website from those of the competition. 

The Result

The new version of the Titan Tool website elevated the company´s web presence to premium status.  Visitors to the new website are able to find the information they are looking for with just a couple of clicks, have access to information about the entire product range with helpful tips and can find dealers and service partners in their area. The changes lead almost immediately to positive customer feedback. The next steps are in the planning phase and will include the development of a “digital community“ and the introduction of tools to simplify product selection on mobile devices for use at trade shows.

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